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Services

We don't chase algorithm shortcuts or manufacture quick wins that fade when the next update comes around. We take a long-term approach for your website — making sure you are putting your best foot forward while also consistently showing up in the top three positions of Google search results.

Our Core Services

Scoped, tracked, and reported

Each service is scoped, tracked, and reported — so you always know exactly what's being done and why.

Local SEO is arguably the most important digital channel for a consistent stream of organic leads. When somebody three miles from your shop searches for what you do, the map pack is the whole game — and the businesses sitting in those three slots take the overwhelming majority of the calls.

  • Google Business Profile optimization
  • Review strategy and volume growth
  • Local keyword targeting
  • Map-pack ranking improvements
  • Local citation building and cleanup
  • Service-area page architecture
Local SEO in detail

People claim that old-school SEO is dead, and we are here to tell you that is not true. Traditional SEO tactics that provide genuine value to customers will always work. The mechanics have not changed nearly as much as the industry wants you to believe.

  • Content strategy
  • Content writing
  • Heading structure and title tags
  • Meta descriptions
  • Internal linking architecture
  • Menu and content layout design
Organic SEO in detail

At Grand River SEO, we call it the Geek Squad side of SEO. The words on your page are not the only thing that matters — if Google cannot crawl your site cleanly, the best content in your market will never get the chance to rank.

  • Technical SEO audits
  • Site architecture
  • Schema markup
  • Crawl and indexing optimization
  • Broken link and redirect management
  • Core Web Vitals and page speed
Technical SEO in detail

Search did not stop at Google. A growing share of buying research now happens inside ChatGPT, Gemini, Perplexity and AI agents that never show a results page at all. The businesses those systems recommend are the ones with clear, well-structured, well-cited digital assets.

  • Entity and knowledge-graph alignment
  • Structured data for AI retrieval
  • Answer-shaped content formatting
  • Citation and mention building
  • Brand consistency across sources
  • AI visibility monitoring
AI Search Visibility in detail

Authority is quickly becoming everything in SEO. AI looks at what authority you have in your market before it decides whether to recommend you, and Google has been moving the same direction for years. Our goal here is simple: build your authority in your industry.

  • Digital PR
  • Link building
  • Entity SEO
  • Reputation management
  • Brand mention acquisition
  • Competitive authority analysis
Authority Building in detail

Build Partner

Website design, development and hosting by Unyx Web Solutions

Grand River SEO partners with Unyx Web Solutions for website design, development and hosting. When an audit turns up problems no amount of content can fix — a slow theme, a broken template, a site that was never built to convert — Unyx rebuilds it properly and we optimize what comes out the other side.

Visit Unyx Web Solutions

What they handle

  • Custom website design & build
  • Rebuilds for sites that cannot rank
  • Hosting, performance & Core Web Vitals
  • Workflow automation & integrations

Where We Work

Every service, across Mid-Michigan

The work is the same wherever you are; the competitive picture is not. Each market page covers what actually moves the needle there.

Not sure which of these you need?

That's what the free audit is for. We'll tell you where the opportunity is — even if it isn't with us.

Get a Free SEO Audit

Ready to Rank Higher and Grow Faster?

Don't figure out SEO on your own. Let Grand River SEO build a strategy for you — reach out today for a free consultation.