About
Rooted in results, grown along the Grand. Grand River SEO was founded by Rollin Brummette, whose SEO and website experience spans over five years across many different industries and businesses.
The background
Five years, national brands, and a very local market
Rollin's experience spans national service brands and Michigan organizations alike — TWO MEN AND A TRUCK, TWO MEN AND A JUNK TRUCK, Merry Maids, Aftermath / ServiceMaster BioClean, the Michigan Association of School Nurses, and his own music site at rollinbrummette.com.
Franchise service brands are a particular kind of school. You learn what scales across hundreds of locations, what breaks the moment a local owner touches it, and how to build something that survives both. You also learn the thing most agencies never get taught: rankings that don't produce a ringing phone are a vanity metric.
Grand River SEO exists to bring that discipline to businesses in Mid-Michigan — without the retainer structure, the jargon, or the monthly report that says nothing.
Our Process
As simple as we can make it
At Grand River SEO, we make our process for getting you leads as simple as possible.
- 01
Audit
We conduct an audit to identify the strengths and weaknesses of your business's digital presence — usually your website — and find the areas of opportunity we can actually improve.
- 02
Plan
Once we identify the best opportunities, we build a custom plan to help you gain traction in Google search results. Nothing here is cookie cutter; the plan follows what the audit found.
- 03
Maintain
Once you rank in the top three positions consistently on Google search, we help you hold that prominence over the long haul — through algorithm updates and competitors who notice you.
How we operate
Three commitments
Local Expertise
Based out of Grand Ledge, MI, we understand the local market well and have helped many service-based businesses show up on Google search right here in Mid-Michigan. Our strategies are grounded in local search dynamics, competitive landscape analysis, and community-level visibility.
Transparent Reporting
No black boxes. Every month you receive a plain-language report covering exactly what moved, what didn't, and what we're doing next. You always know where your investment stands.
Results-Driven Strategy
Search marketing is always changing, and we help you win by integrating your online presence with the latest SEO tactics — so you show up in more Google searches, in AI, and in other search engines.
Book a consultation
Book A Consultation Today
Building out a company's SEO is never cookie cutter, and there are many factors that need to be considered before a plan can be put in place. If you are looking to improve the SEO on your website, reach out to Grand River SEO today for a free consultation.
Ready to Rank Higher and Grow Faster?
Don't figure out SEO on your own. Let Grand River SEO build a strategy for you — reach out today for a free consultation.